Walmart Connect

Walmart to Offer Suppliers Combination of Insights and Retail Media

Walmart to Offer Suppliers Combination of Insights and Retail Media
Walmart to Offer Suppliers Combination of Insights and Retail Media
April 17, 2024  |  Retail

Walmart will launch a new service that allows suppliers to combine insights from its data monetization platform with its closed-loop, omnichannel retail media solutions. Get the...

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Retailers Step Up In-Store Media in Bid for Advertiser Spend
Retailers Step Up In-Store Media in Bid for Advertiser Spend
April 02, 2024  |  Retail

As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Get the Full...

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Walmart to Refile Forms About Proposed Vizio Acquisition Friday
Walmart to Refile Forms About Proposed Vizio Acquisition Friday
March 29, 2024  |  Partnerships

Walmart expects to refile forms about its planned acquisition of smart television maker Vizio Friday (March 29). Get the Full Story Complete the form to...

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eCommerce Giants Make Headway Crafting Services Across Merchant Marketplaces
eCommerce Giants Make Headway Crafting Services Across Merchant Marketplaces
February 21, 2024  |  eCommerce

For eCommerce giants — Walmart, Amazon and Shopify are among the most visible examples — the continued surge in online shopping has given momentum to...

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Walmart to Enhance Media Business With $2.3 Billion Vizio Acquisition
Walmart to Enhance Media Business With $2.3 Billion Vizio Acquisition
February 20, 2024  |  Partnerships

Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. Get the Full Story Complete the form...

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Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
August 09, 2023  |  Retail

If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the...

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Major Grocers’ Retail Media Networks Lead Smaller Brands to Rely on Instacart
Major Grocers’ Retail Media Networks Lead Smaller Brands to Rely on Instacart
June 21, 2023  |  Retail

As the largest grocers launch in-house retail media networks, offering brands comprehensive insights into how their marketing efforts are performing, smaller chains are being put...

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First-Party Data at Heart of Meta and Dollar General Personalization Pact
First-Party Data at Heart of Meta and Dollar General Personalization Pact
March 29, 2023  |  Partnerships

As brands, retailers and tech firms look for new ways to target ads to shoppers in a post-cookie world, retail media networks are increasingly filling...

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