zara

Modern-Day Pop-Up Shops Build Upon A ‘Spooky’ October Idea From A Clothing Merchant
Modern-Day Pop-Up Shops Build Upon A ‘Spooky’ October Idea From A Clothing Merchant
March 06, 2018  |  Retail

Joseph Marver wasn’t having the best October selling dresses in his California store a few decades ago. But he did notice that customers were waiting...

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Zara Introduces Robots To Speed Up Online Order Pickup
Zara Introduces Robots To Speed Up Online Order Pickup
March 05, 2018  |  Retail

To solve for fashion retailer Zara’s customers facing long lines to pick items up in its stores, the company is turning to a high-tech solution for...

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Zara Experiments With Digitally Focused Pop-Up
Zara Experiments With Digitally Focused Pop-Up
January 30, 2018  |  Retail

As Spanish fast-fashion retailer Zara renovates its flagship store in a London mall, it has come up with an innovative solution to sell to customers:...

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Zara Defies The Retail Downturn Odds
Zara Defies The Retail Downturn Odds
June 15, 2017  |  Retail

For the last few years, the retail industry has been in a whirlwind of change. As hundreds of brick-and-mortar locations have been closed around the...

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Zara’s Misstep In Correlating Ad Copy And Image
Zara’s Misstep In Correlating Ad Copy And Image
March 02, 2017  |  Retail

Within hours and sometimes within mere minutes, today’s companies are likely to receive an online reaction to their newly launched advertising campaigns. Given the instantaneous...

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Zara Goes Green (And Reports It, Too)
Zara Goes Green (And Reports It, Too)
September 23, 2016  |  Retail

Zara’s launching an eco-friendly line, its “Join Life” collection, that emphasizes minimalism and more sustainably produced fabrics and fashions. Zara bills its newest collection as...

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Class Action Lawsuit Accuses Zara Of “Bait & Switch” Pricing
Class Action Lawsuit Accuses Zara Of “Bait & Switch” Pricing
August 24, 2016  |  Retail

Fast fashion retailer Zara is facing a lawsuit from U.S. consumers that alleges that the firm intentionally misleads American consumers as to the price of its...

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