Today In Data

Today In Data: Mobile Order-Ahead

As the popularity of mobile devices continues to rise, speedy and convenient on-demand services are becoming mandatory for restaurants and other food service providers to survive — let alone thrive — in an increasingly mobile-centric, consumer-driven marketplace.

Mobile order-ahead is improving convenience in the food takeout department, with more restaurants every day offering the option to place an order via website or mobile device and pick up in the shop when it’s ready.

Mobile delivery service, though, may represent the peak of simple and convenient food services, bringing meals — and, in some instances, beverages — directly to customers’ doors. Innovations in the mobile order-ahead realm are happening all over the world, and they don’t show any signs of stopping soon.

Here are the numbers:

55 billion | Projected value of the online delivery market by 2022

7 billion | Annual value of the online pizza delivery industry

300 | Number of restaurants in India currently partnered with the UberEATS food delivery service

70 | Percentage of internet users who told research analysts they had ordered food delivery in the past year; another 20 percent said they plan to try it soon

69 | Percentage of online orders which come from a mobile device

30 | High-end percentage of commission costs charged to participating restaurants by ordering platforms such GrubHub, UberEATS and DoorDash.

15 | Number of Walt Disney World restaurants which accept mobile order-ahead orders

6.6 | Percentage of all restaurant orders that now come from digital channels, outpacing phone orders (5 percent) for the first time

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Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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