The pandemic has presented CVS with a number of challenges and opportunities, but the retailer says that its multi-pronged response to the health crisis has helped it grow sales and new customer relationships. In marketing, merchants are attracting trend-seeking consumers with product drops and sales events for promotions. And in dining, the pandemic has heightened consumer demand for contactless ordering and payment options. All this, Today in Data.
Data:
74.6%: Percentage of consumers who have been “very” or “extremely” satisfied with a flash sale experience.
$527: Average amount surveyed consumers spent on appliances at flash sale events.
$69.6B: Amount of CVS’ total revenues for the three months ending Dec. 31, 2020.
38%: Share of consumers who say they would spend more if restaurants allowed them to pay online.
$2.2B: Price for which legacy skateboard shop brand Supreme was acquired by VF Corp.
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