Streaming Commerce’s New Home, Macy’s Digital Marketplace, Home Consumer Spending Strong

Home Depot

Home Depot and Lowe’s earnings reports show that home spending is continuing unabated. Plus, retailers move streaming commerce off of social media, and Macy’s becomes the latest retailer to focus on creating a digital marketplace.

Data:

$10B: Projected annual sales for Macy’s digital business by 2023.

49%: Macy’s two-year growth in digital sales.

60: Number of Macy’s stores slated to close that might remain open due to increased traffic.

6.1M: Zillow projection for number of U.S. home sales in 2021, up 8.5% from 2020.

$50B: Projected total for social commerce by 2023.