Four Obstacles Block Social Commerce From Reaching $30 Billion Ceiling

By  |  February 24, 2012
 | 

A new infographic from Digitas illustrates what changes are needed for social commerce to reach the $30 billion in projected sales estimated recently by Booz & Co.

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    The biggest key: 55% of social media users feel apprehensive about sharing credit card information over a network like Facebook, according to a Harris Interactive study conducted on behalf of Digitas. Expanded mobile commerce offerings are needed as well, notes Social Commerce Today.

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    The full infographic is available online.


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