A new infographic from Digitas illustrates what changes are needed for social commerce to reach the $30 billion in projected sales estimated recently by Booz & Co.
The biggest key: 55% of social media users feel apprehensive about sharing credit card information over a network like Facebook, according to a Harris Interactive study conducted on behalf of Digitas. Expanded mobile commerce offerings are needed as well, notes Social Commerce Today.
The full infographic is available online.
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