For many of the nation’s biggest retailers, a robust social media presence is just as important as offering one’s goods for sale online when it comes to future growth.
That’s straight from the mouths of senior retail executives, speaking to KPMG for the accounting giant’s Retail Industry Outlook Survey.
According to the survey, 59 percent of executives surveyed identified online shopping as having a significant impact on the business’ performance — while 58 percent mentioned social media platforms in the same vein.
Also of note: 51 percent of respondents cite information technology, which includes digital marketing as well as data analytics, as the company’s top investment priority for the next year.
Access KPMG’s full retail industry survey here.
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