Target and Fast Company’s Co.Labs have named Divvy the winner of its Co.Labs & Target Retail Accelerator Competition. The contest aimed to help Target create a new interactive shopping experience, Mobile Commerce Daily reports.
“We loved the simplicity and clarity, and how the concept stands to make group shopping more convenient and seamless,” Eddie Baeb, a spokesman for Target, told the report.
Divvy gives multiple shoppers access to the same shopping list so that they can split bills and distribute receipts, among other features.
For more on this story, read the Mobile Commerce Daily’s analysis here.
