Sports Authority Expands Shopkick Integration

Shopkick allows retailers to broadcast loyalty rewards and promotional material with the use of geolocational tracking technology. Sports Authority first partnered with shopkick in 2011.

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“Mobile incentives work because they apply proven promotion strategies like coupons, gift cards, and loyalty cards, and enhances them with mobile features like location-based alerts, push messages, and the ability to track customer behavior,” Drew Giovannoli, a Sports Authority sales and operations official, told Mobile Commerce Daily in an interview.

To learn more about the sports retailer’s shopkick integration, read the full story by clicking here.

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