Engaging existing customers, creating new products and services, and targeting growth through new consumer populations. Such are the priorities of Wells Fargo as labeled by Beverly Anderson, the financial service giants’ executive vice president of consumer credit solutions.
Anderson came to Wells Fargo in March, and says her current duties include overseeing consumer credit, personal lines and loans and direct-to-consumer capacities functions. She describes Wells Fargo as “eager” to extend credit to customers, which should be music to many consumers’ ears.
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Wells Fargo currently owns about a one-third shares of the U.S. mortgage market, and Anderson says she sees consumer credit as a market in which there is room for “huge amounts” of growth. She notes that Wells Fargo is seeking more ways to provide customers with mobile and digital services, which she characterizes as two “hot and heavy” industries within payments.
Anderson also highlights Wells Fargo’s recently launched EMV card, a product designed to aid users who make both domestic and international transactions, as an example of Wells Fargo’s ability to meet unique consumer needs.
Listen to the full audio interview with Beverly Anderson here.
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