Odds are you’ve heard of EMV and the looming U.S. migration date, the advantages the technology provides, and the complex barriers that merchants, issuers and acquires all face. There’s a lot to digest, so PYMNTs.com spoke with Philippe Benitez, vice president of marketing, Secure Transactions for Gemalto North America to get a basic breakdown of what the transition entails. How will the coming fraud liability shift affect the industry, and what can consumers gain from EMV?
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