The ABCs Of EMV: Gemalto’s Basic Breakdown

Odds are you’ve heard of EMV and the looming U.S. migration date, the advantages the technology provides, and the complex barriers that merchants, issuers and acquires all face. There’s a lot to digest, so PYMNTs.com spoke with Philippe Benitez, vice president of marketing, Secure Transactions for Gemalto North America to get a basic breakdown of what the transition entails. How will the coming fraud liability shift affect the industry, and what can consumers gain from EMV?

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