Amazon Moves Prime Marketing Head to Lead Healthcare Efforts

Amazon’s senior vice president of Prime and marketing was appointed to lead Amazon Care, the tech giant’s foray into the healthcare industry, sources with insider knowledge told CNBC.

Neil Lindsay has worked for Amazon in some capacity since 2010, including managing global marketing efforts and developing the branding for devices such as the Kindle eReader, Fire and Echo. In November, Lindsay took on a new role as SVP of Amazon’s combined healthcare organization, leading Amazon Pharmacy, Care and Diagnostics, a new consolidated healthcare structure. Prior to Amazon, he held several management-level positions at T-Mobile in addition to serving as chief marketing officer.

In his new role with Amazon Care, Lindsay will be responsible for leading the company’s combined healthcare undertakings — telehealth, pharmacy, and diagnostics — a source told CNBC. He will also continue supporting Amazon’s global brand and marketing campaigns, the source said.

See also: Amazon’s Multichannel Bid To Bring ‘Amazon Effect’ To Healthcare

Lindsay is also a member of the company’s S-team, a group of Amazon executives that leads decision making and reports to Amazon CEO Andy Jassy.

Amazon Care began as a pilot for some of its workforce and was later expanded to include its workforce across the country. Now, Amazon offers its healthcare and pharmacy services to other companies.

Last month, the global hospitality company Hilton signed on with Amazon Care for healthcare services. It’s Amazon Care’s biggest client to date and marks a big change from the traditional health insurance plan model Hilton usually extended to its employees, PYMNTS reported.

See also: Amazon Care Partners with Hilton to Deliver Employees On-Demand Medical Services

Amazon is also moving to bring healthcare companies into its fold for data management services using its cloud computing unit. New health applications were also added to Alexa, and the fitness tracker Halo was introduced.

Haven, Amazon’s collaboration with Berkshire Hathaway and J.P. Morgan in 2018, is in the process of shuttering operations, according to the report. Haven was intended as an incubator to explore new employee healthcare possibilities.