That is one of several initiatives that will be part of a new strategic partnership between the tech giant and the automaker, Amazon said in a Thursday (Nov. 16) press release.
The new digital shopping experience will allow customers to browse available vehicles based on their preferences and complete the purchase online, according to the release. They can then choose to pick up the vehicle from their local dealership or have it delivered to their doorstep.
This initiative not only simplifies the car-buying process but also offers dealers an additional platform to showcase their inventory and enhance customer convenience, the release said.
In another element of the two companies’ collaboration, to support Hyundai’s digital transformation, the automaker has selected Amazon Web Services (AWS) as its preferred cloud provider, per the release. By leveraging AWS’ capabilities, Hyundai aims to become a more data-driven organization.
The migration of its current on-premises applications to AWS will enable Hyundai to optimize production, minimize costs, enhance security and disaster recovery and develop connected vehicle features, the release said. As part of the collaboration, AWS and Hyundai have also established a Master Builder training and certification program to equip Hyundai engineers with essential cloud skills.
Furthermore, starting in 2025, Hyundai’s next-generation vehicles will incorporate the Alexa Built-in experience, allowing drivers to enjoy hands-free access to Alexa’s features and capabilities while on the road, according to the release.
Drivers will be able to use voice commands to play music, podcasts or audiobooks, set reminders, update to-do lists and manage their smart homes, the release said. Alexa will also provide real-time traffic updates and weather reports, as well as control the in-vehicle media player and navigation system.
PYMNTS Intelligence has found that the global automotive software market is expected to have a compound annual growth rate (CAGR) of 15% through 2030.
Both consumers and commercial fleets using connected vehicles will experience a variety of features and benefits, according to “Reshaping Global Business With Connected Vehicles,” a PYMNTS and American Express collaboration.