1800Flowers Tests Mobile Fingerprinting

New York-based same-day flower delivery service 1800Flowers revealed that it is using fingerprinting technology to track customer behavior at eTail East on Thursday, Mobile Commerce Daily reported.

In a panel discussion on mobile data, the company’s vice president of display advertising Will Ferguson said that 1800Flowers is tracking when customers start to buy flowers on a mobile device. Ferguson noted that harnessing this data is part of his company’s larger mobile strategy. 

For more on the data management obstacles that come with mobile fingerprinting, read the full report here.

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