Today in Food Commerce: Blue Apron Eyes Customer Acquisition; Tech Giants Enter Grocery Space

7-Eleven, convenience store

Today in food commerce, Blue Apron turns its focus to growing its audience, while Apple reportedly considers entering the online grocery space. Plus, grocers leverage in-store features to incentivize digital engagement.

Grocers Offer In-Store App Features to Boost Omnichannel Shopping

Even in-store shopping is now a digital experience for many shoppers, and savvy grocers are taking advantage of this trend to boost loyalty while learning more about their customers’ behavior.

Blue Apron CEO Notes Shift From Playing Catch-up to Building Toward the Future

Blue Apron President and CEO Linda Findley speaks with PYMNTS in an interview following the release of company’s first-quarter 2022 results Monday (May 9) about how new funds are helping the meal kit provider shift its focus from short-term measures to long-term growth.

Convenience Stores Seek Hot New Brands to Dampen Threat of Delivery

Convenience store retailer 7-Eleven is giving up-and-coming brands an opportunity to grow and be put on its store shelves through the annual Brands with Heart initiative, according to a Monday (May 9) press release that kicks off the application process, which runs through the end of the month.

Tech Giants Make Moves to Capture Rising eGrocery Sales

Online grocery is no longer just the purview of brick-and-mortar incumbents and emerging eCommerce startups. Major technology companies are also making moves into the space. Apple, for one, is said to be looking into launching its own grocery delivery ordering service to rival Instacart, though Apple’s would have more of a focus on nutrition, according to a report Sunday (May 8) from Apple Insider.