The Contextual Commerce Report, completed in collaboration with Braintree, is designed to measure and track the habits of consumers engaging in contextual commerce. The Report is based on a survey of more than 2,000 consumers throughout the United States. These consumers were asked to tell researchers about their recent contextual commerce purchases and purchasing habits.
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WHAT'S INSIDE THE MAY REPORT
Consumers are going social: 81 percent of consumers who have engaged in contextual commerce say they make at least some purchases via social media.
Shoppers have a need for speed: 59 percent of consumers who have engaged in contextual commerce say they did so because it offered a “much faster buying experience.”
The consumers spending the most are the happiest: 82 percent of shoppers who spend more than $50 per purchase reported having a positive experience, compared to 24 percent of those who spent less than $25.