Contextual Commerce Report

Contextual Commerce

The Contextual Commerce Report, completed in collaboration with Braintree, is designed to measure and track the habits of consumers engaging in contextual commerce. The Report is based on a survey of more than 2,000 consumers throughout the United States. These consumers were asked to tell researchers about their recent contextual commerce purchases and purchasing habits.

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WHAT'S INSIDE THE MAY REPORT

Consumers are going social: 81 percent of consumers who have engaged in contextual commerce say they make at least some purchases via social media.

Shoppers have a need for speed: 59 percent of consumers who have engaged in contextual commerce say they did so because it offered a “much faster buying experience.”

The consumers spending the most are the happiest: 82 percent of shoppers who spend more than $50 per purchase reported having a positive experience, compared to 24 percent of those who spent less than $25.

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