PYMNTS’ COVID-19 Brief Series
PYMNTS issued its first COVID-19 consumer survey on March 23 and has been tracking United States consumers’ changing behaviors and attitudes since, surveying more than 14,000 to date. The Great Reopening: Shifting Preferences edition takes a new approach to their changing behaviors, drawing on a May 23 survey to analyze how their unique concerns are affecting their plans and whether their shifting preferences are likely to shake up their post-pandemic habits.
We have identified four persona types in our quest to understand consumers’ evolving behavior since the pandemic began. This is what we have learned about their motivations and their post-pandemic plans for shopping, paying and living.
- Social shifters: consumers who have gone online to make retail purchases, but are most likely to return to physical stores and engage in activities outside their homes
- Safety shifters: consumers who have embraced digital channels to buy groceries and other products and are more concerned about contracting the virus than other consumers
- Convenience shifters: consumers who put a premium on speed and convenience and are choosing merchants based on their digital offerings
- Office shifters: consumers who have shifted to working from home and want to go back to being outdoors and working in office environments
HOW CONSUMERS' PRIORITIES ARE SHIFTING AS THE PANDEMIC PROGRESSES
Navigating The COVID-19 Pandemic Series Archive
The Post-Pandemic Reset edition
How The Paycheck-To-Paycheck Economy Is Beginning To Buckle edition
Navigating The COVID-19 Pandemic: Life On Lockdown edition
Navigating The COVID-19 Pandemic: How Consumers Are Reorganizing Their Lives In The Wake Of The Outbreak edition
Main Street On Lockdown Series Archive
Business Recovery edition
Main Street On Lockdown: Reinventing The Road To Recovery edition
Main Street On Lockdown: The COVID-19 Cash Chasm edition
Main Street On Lockdown: How SMBs Are Coping With The Economic Fallout Of COVID-19 edition
The Great Reopening Series Archive
Doubling Down On Digital edition
Tracking Digital’s Quantum Leap edition
The Road To A Digital Normal edition
FOR MORE COVID-19 COVERAGE
Digital Journeys Paying Off For Kroger, Other Grocers
As Amazon, Target and Walmart hog the spotlight with a steady stream of newsworthy notices, grocery giant Kroger has been assiduously implementing,...
Kroger Enters COVID-19 Testing Market As Demand Surges
Supermarket giant Kroger is taking a big leap into the COVID-19 testing business amid a surge in demand as companies scramble to...
US Jobless Claims Fall Below 1M For The First Time Since March
The number of Americans who filed for jobless benefits fell below one million for the first time since late March, the U.S....
Driving Retail’s Rebound With A Human Capital Revamp
Retail has been among the sectors most dramatically impacted by the pandemic, though it’s impossible to paint the industry with a broad...