Credit Union Innovation

The 2020 Credit Union Innovation Index, conducted in partnership with PSCU, analyzes the evolution of innovation trends in the financial services ecosystem. Drawing from a data sample of 3,908 U.S. consumers, 137 credit union leaders and 55 FinTech executives, the index examines the shifting importance financial consumers place on innovation as well as the innovation types they prioritize and how well CUs’ and CU competitors’ innovation plans are meeting their expectations.

Inside the March study:

  • 21.9 percent: Share of CU members who would consider switching to more innovative FIs
  • 35.8 percent: Portion of CU members who are “very” or “extremely” interested in P2P payments
  • 80 percent: Share of CU executives who are interested in voice assistant innovations

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