Upcoming Singles' Day 2016 sees major retailers under close monitoring by China's SAIC. There's a lot of money at stake. Since starting Singles' Day sales in 2009, Alibaba has made major cash. Last year, Alibaba reportedly earned $14.3 billion on Singles' Day, up 60 percent from 2014. Compare that to projected sales figures for the U.S.'s largest shopping day, Black Friday — estimated to exceed $3 billion for the first time this year.
Here are the numbers:
$3 billion+ | Projected sales for retailers on Black Friday in 2016.
2009 | The first year Alibaba launched Singles' Day sales in China.
$14.3 billion | Alibaba's reported earnings for Singles' Day in 2015.
60% | Increase in Alibaba's reported Singles' Day sales from 2014.