Daily Data Dive

PYMNTS Daily Data Dive: Singles' Day Madness!

Upcoming Singles' Day 2016 sees major retailers under close monitoring by China's SAIC. There's a lot of money at stake. Since starting Singles' Day sales in 2009, Alibaba has made major cash. Last year, Alibaba reportedly earned $14.3 billion on Singles' Day, up 60 percent from 2014. Compare that to projected sales figures for the U.S.'s largest shopping day, Black Friday — estimated to exceed $3 billion for the first time this year.

Here are the numbers:

$3 billion+ | Projected sales for retailers on Black Friday in 2016.

2009 | The first year Alibaba launched Singles' Day sales in China.

$14.3 billion | Alibaba's reported earnings for Singles' Day in 2015.

60% | Increase in Alibaba's reported Singles' Day sales from 2014.

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