Unpacking Merchant Strategies and Consumer Demand for Flexible Payment Plans

Study Finds Offering Installment Payment Options Before Checkout Can Boost Conversion

Merchants say 30% of consumers want to know their installment, pay later options before they buy, but very few merchants currently oblige. PYMNTS Intelligence’s latest study of 100 merchants, “Unpacking Merchant Strategies and Consumer Demand for Flexible Payment Plans,” a collaboration with Splitit, explores why merchants need to innovate to win over consumers who want to split their payments over time.

Inside the February Report
  • 78%: Share of merchants planning to improve their ability to accept general-purpose card installments
  • 18%: Portion of merchants reporting lack of BNPL options is consumers’ most common complaint
  • 90%: Share of merchants not offering merchant/store card installment plans

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