PYMNTS’ Daily Data Dive: Digital Wallets Take Front Seat In Social Media Conversations

In today’s social media sphere, politics might seem to be the most talked-about topic, but that would be an incorrect assumption.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    In Mastercard’s 2017 Digital Payments Study, the credit card company found that digital wallets were the high topic of conversation among social media users.

    Here are the numbers:

    3.5 million | Number of Mastercard-monitored conversations on Twitter, Facebook, Instagram and Weibo

    75 percent | Percentage of social media conversations centered on digital wallets

    2 million | Number of mentions of digital wallets in-store, online and in-app

    84 percent | Percentage of conversations monitored in the survey happening on Twitter

    43 percent | Percentage of people in the survey interested in authentication technology