PYMNTS’ Daily Data Dive: Digital Wallets Take Front Seat In Social Media Conversations

In today’s social media sphere, politics might seem to be the most talked-about topic, but that would be an incorrect assumption.

In Mastercard’s 2017 Digital Payments Study, the credit card company found that digital wallets were the high topic of conversation among social media users.

Here are the numbers:

3.5 million | Number of Mastercard-monitored conversations on Twitter, Facebook, Instagram and Weibo

75 percent | Percentage of social media conversations centered on digital wallets

2 million | Number of mentions of digital wallets in-store, online and in-app

84 percent | Percentage of conversations monitored in the survey happening on Twitter

43 percent | Percentage of people in the survey interested in authentication technology