Digital Identity Lifestyle

Time is money, especially when talking about eCommerce authentication times. Not enough friction invites cyber intrusion, while too much risks cart abandonment. The Digital Identity Lifestyle Capsule series measures customers’ satisfaction with authentication and fraud protection methods, providing vital guidance for eCommerce operators.

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Inside the March Capsule:

  • 71.2 percent: Portion of both financial services and eCommerce customers who express satisfaction with being required to provide passwords and codes for authentication
  • 100 percent: Share of surveyed healthcare consumers who express satisfaction with providing identification documents at physical locations
  • 91.1 percent: Portion of eCommerce consumers who were required to provide email addresses when creating online accounts