Google Pay, the digital payment service, is no longer relegated only to mobile devices — Google has announced that it is now available on the web.
In a blog post highlighting what users can do with Google Pay, the company said it started to roll out Google Pay on the web from desktop and iOS, which means users will start seeing Google Pay when they shop via Chrome, Safari, and Firefox. It doesn't matter what device the user is using. If a payment card is saved to Google Pay on a Pixelbook, the user can use it on the web with another device such as an iPhone, the company said. If customers are checking out on Chrome, Google Pay will automatically fill in all the billing, shipping and payment information to make checkout even quicker.
The ability to use Google Pay for desktops comes at a time when the company is ramping up its efforts to get more people to use its digital payment service. In February it announced the launch of its new mobile app for viewing and managing payments across platforms, cards and other payment methods, in addition to plans for making the Google Pay capability accessible to all — no matter what device they’re using, no matter where they’re shopping and no matter whether they’ve established an account on a Google property before. The goal? To enable easy, secure payments for anyone, anywhere in the digital or physical world, all using a single account — the holy grail of modern payments. It’s a tall order, but it’s one Google’s VP of Project Management for Payments, Pali Bhat, believes is necessary to move commerce to the next level. The idea is for a Google Pay account to be established for a user at any one of Google Pay’s touchpoints and can then be used across every Google touchpoint; it becomes the default credential for consumers to use at any merchant that accepts it.