Lands’ End Rethinks Its B2B Site

Companies that want to customize apparel—such as adding their corporate logo to a company-issued uniform—now have a supposedly faster and easier way to do it using a redone B2B site at Lands’ End Business Outfitters’ site, which is at business.landsend.com.

“The new website provides state-of-the-art functionality that lets business customers do everything from seeing how their logo looks on a selected fabric to managing account information and accessing order history,” said a statement from Lands’ End.

Joe Ferreri, a Senior VO with Lands’ End Outfitters, said the same changes that make the site more useful for B2B business executives also enhance the consumer uses of its site.

“We are always exploring ways to improve our business, as well as enhance our customer service for our loyal customers,” Ferreri said. “We have two key business segments: Business-to-Business and School Uniform. This investment in our Business-to-Business web platform is an important component of our long-term plan to add value to our existing and new client relationships. The improvements we have made to the site are significant and we are very pleased with the enhanced functionality and customer service we’re able to provide through our new shopping experience.”

The idea behind the site revisions are that it makes it easier for business customers to upload their logos “and see exactly how their logo will look on their selected fabric, and it also allows customers to change thread colors and see alterations immediately,” Lands’ End said. “In addition, high-resolution product images can be viewed in full-screen mode, enabling customers to zoom in to view details.”

Another new change is support for tablets, both for business customers to use internally as well as to use on employee as well as shopper tablets to showcase product options.

Another site improvement is better checkout and search. The checkout is now a single page and the search is materially faster than looking for product matches, Lands’ End said. “The site also offers complete account management so businesses can see account information, order history and payment methods,” the Lands’ End Business Outfitters statement said.