Markets

Dunkin’ Delivery Deal Boosts Grubhub Shares

Dunkin'

Dunkin’ has announced that it is partnering with Grubhub on the launch of its Dunkin’ Delivers service.

More than 400 Dunkin’ restaurants throughout New York City’s five boroughs are now offering delivery through Seamless, Grubhub’s New York brand. And there are plans to expand the service to additional markets in the coming months, including Boston, Chicago and Philadelphia.

The news helped shares of Grubhub rise up 4 percent Monday (June 17) morning, while Dunkin’ share prices didn’t change much, up just 1 percent, according to CNBC.

The service allows New Yorkers to order their favorite Dunkin’ items via the Seamless or Grubhub mobile app or website. Grubhub has even integrated into Dunkin’s point-of-sale (POS) systems to ensure fast, accurate deliveries.

“Keeping Americans energized with the coffee and food they crave, wherever and whenever they want, is what our guests expect from Dunkin’. By partnering with Grubhub, Dunkin’ will be there for more people even when they’re staying at home or are busy at work,” Stephanie Meltzer-Paul, vice president of digital and loyalty marketing for Dunkin’ U.S., said in a press release. “We’ve collaborated closely with Grubhub to optimize the service in our initial testing, and we’ve been encouraged by the strong customer response. We are thrilled to launch Dunkin’ Delivers in New York City today and look forward to working with Grubhub to expand the service in additional cities in the months ahead.”

To celebrate the launch, anyone in metro New York who orders Dunkin’ through Seamless or Grubhub through Sunday, June 23 and uses promo code DUNKINBIKE will be entered for the chance to win a unique Dunkin’ bicycle. And starting on Monday, June 24 and running through Sunday, June 30, Seamless and Grubhub will offer New Yorkers free delivery on their Dunkin’ orders.

“Dunkin’ is an iconic, beloved brand that has long been a daily ritual for millions of people. The chance to help Dunkin’ extend their reach by bringing their signature coffees, donuts and more to Grubhub and Seamless customers marks an exciting moment for both of our companies,” said Seth Priebatsch, head of enterprise at Grubhub. “By deepening our relationship through our direct POS integration, we’re able to create the most efficient process, ensuring that both in-store operations run smoothly and that customers get their favorites delivered in the fastest way possible.”

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