Mobile Applications

Shake Shack Flips For Mobile App

Calling all Shake Shack fans who hate lines: The burger chain now allows customers to order via their smartphone.

Getting in on the mobile ordering trend, Shake Shake flipped the option from just standing in line to pay for an order, to adding the option for tapping an order into the app for pick up in-store. It allows for customers to skip the line and also customize their order.

This comes after other fast-food and fast-casual chains, like Chipotle, Starbucks and Taco Bell, have already launched their mobile ordering apps. McDonald’s recently released that it has plans for an app next year.

Shake Shack’s app capability is available for only a dozen of Shake Shacks’ stores, with more likely rolling out to its 100 locations over time. The app has been in its pilot program for the past two months in connection with its Manhattan locations. For now, the app’s list includes New York City, as well as Connecticut, Miami, Chicago, Los Angeles, Minneapolis and Washington, D.C.

From its angus beef burgers, to its crinckle-cut fries, the entire menu is available on the app, except for the signature blended custard shake, which is nicknamed “concrete” due to its density.

While the Android version is still slated to launch, the current app is available for iOS users. But either way, bumps need to be ironed out: There are already complaints about wait time.

The burger chain’s stock has been hot this month, up nearly 8.5 percent.

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