Mobile Applications

Pizza Hut Customers Can Order Pizza Using High-Tech Sneakers

Pizza lovers rejoice! Pizza Hut has come up with a revolutionary way for customers to order their favorite pie: They can order pizza through their sneakers.

You read that right. The company has developed a new technology that allows individuals to order pizza using new Bluetooth-enabled, high-top sneakers called Pie Tops. Customers can simply push a button on the tongue on the right shoe that is connected to a mobile app that has been downloaded onto the user’s phone, according to the Huffington Post.

While the customer has to enter in their address, payment info and default pizza order the first time they use the app, all they need to do afterwards is push the button and wait for their pizza to get to the door. If they want to change their default order, they’ll be able to see other options by clicking on the shoe and looking at their phone.

Ad Age reports that Dominic Chambrone, known as the Shoe Surgeon, created the shoes. There will be only 64 pairs of Pie Tops made for now, which is a nod to the 64 teams in the NCAA Basketball Tournament. Pizza Hut is the official sponsor of the NCAA and its March Madness college basketball tournament.

“The bulk of these will go to influencers (and) media, just to create buzz and talk value, and we’ve reserved some for the opportunity for a select few Pizza Hut super fans to receive a pair of these custom Pie Top high-top tennis shoes,” said David Daniels, Pizza Hut’s VP of advertising and media.

Pizza Hut has expanded its mobile ordering reach in recent years. Last year, it started accepting orders from Facebook and Twitter messenger. Customers can also order via emojis through Twitter or text message, as well as Amazon Echo, Facebook Messenger and Google Home. And Amazon Alexa users can say a simple phrase to order pizza through the smart speaker.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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