Retailing giant Walmart is expanding the use of its Scan & Go mobile app, which is already being tested in around 12 stores in Arkansas, Florida, Texas and Georgia, to include ten more brick-and-mortar locations.
According to a news report, some of the new locations for the technology that lets customers scan and pay during in-store shopping without the need for a cashier will be in Dallas-Fort Worth and Nashville markets. The self-checkout feature will be available by the end of August, Justin Rushing, spokesman for the company, told Chain Store Age.
“A lot goes into the market selection, including both the commerce and customer density that make up each area,” the spokesman said in the report. “These are diverse markets to test new ideas. Our initial findings will determine how we will expand the program further.”
With the Scan & Go mobile app, which is free, customers can scan the barcodes on products as they do their in-store shopping and add products to their carts. The app maintains a running total and list of the merchandise and their prices, enabling shoppers to do a self-checkout via their mobile device instead of waiting on line.
Walmart will use internal metrics and customer feedback to gauge how the tech resonates with retail shoppers, noted the report.
“This is not the complete solution; it is only a part of [a] multichannel process in the front end that will ultimately help customers shop the way they want to,” Rushing said. “By listening to customers, we will be able to find what they want in terms of speed and convenience and in the end provide a faster shopping experience. By testing different things, we can determine the future of Scan & Go. Knowing this is our entry into Scan & Go, we want to make sure we get it just right before moving on across the chain.”
Sam’s Club rolled out similar technology in its brick-and-mortar locations last fall, noted the report.