Cheryl Guerin | August 2, 2011
(From MasterCard’s “The Heart of Commerce” Blog)
As part of the overall Priceless New York campaign, we are excited to introduce our ‘Check into the Ballgame’ initiative, an opportunity for New Yorkers to interact with the iconic seats of the old Yankee Stadium in a very 21st century way. Several of these historic seats will be strategically placed around the city in landmark public locations, at many MasterCard merchant partners and Yankees fan destinations such as Dylan’s Candy Bar, FAO Schwartz, Westin Times Square, Katz’s Deli, Murray’s Bagels, Junior’s and The New York Stock Exchange. The seats will be branded with MasterCard logos and accompanying QR codes, which fans will scan and check in via Facebook Places for a chance to win VIP tickets to enjoy a 2011 Yankee game inside MasterCard’s exclusive Batter’s Eye Café.
The promotion runs throughout the month and the campaign is already getting some great media coverage. Test your New York City knowledge and see if you can locate our seats!
Priceless New York is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether its travel, sports, shopping, culinary or arts and entertainment. We are providing cardholders extraordinary experiences, exclusive offers and privileged access to not only make MasterCard their top of wallet choice, but also bring a little more priceless to their life. New offers are being added each month! To purchase these offers cardholders can visit our site at www.mastercard.com/pricelessny.
Do you have a Priceless New York Yankees Experience to share?
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