Next Jump Pioneers Loyalty Points Redemption

Next Jump, host of next generation shopping platforms adopted by MasterCard and most Fortune 1000 companies, is launching a program that allows its members, who earn proprietary WOWPoints™ on every transaction, to redeem their points in-store like cash at select designer boutiques including Diane von Furstenberg and Elie Tahari during their upcoming shopping event in SoHo on September 22nd.

WOWPointsTM, the valuable, virtual currency that powers Next Jump’s online points and rewards programs and the new online shopping destination OO.com, can be earned at over 28,000 online merchants including Travel, Apparel, Everyday Needs and more. Once acquired, points can be burned online and now in-store as cash certificates at select store locations during upcoming event.

“The ability to burn in-store will empower consumers & retailers alike. For stores, this is a compelling driver of incremental purchases. For consumers, they are part of a loyalty program with accessible, meaningful rewards,” says Meghan Messenger, Next Jump’s EVP of Merchant Services.

The overall event will be an exclusive night of shopping in SoHo, NYC on September 22, 2011 from 5 – 9 pm. Twenty-five stores, including Michael Kors, Kate Spade, Theory, Solstice, Betsey Johnson, and Scoop NYC are providing guests with insider savings of 20% off and above on brand new fall inventory—currently full-priced everywhere else.

“We are building a superior loyalty product where burning points on anything is possible,” adds Messenger, “and bridging the gap between the online and offline shopping world is an important step towards that. Everyone will feel the value of WOWPoints™ during this event.”

The shopping event is open to the public, but reservations are required in advance at OO.com/vip. DailyCandy Deals, media partner for Next Jump’s September 22nd Soho Event, is promoting the night with a chance to win two stunning Rebecca Minkoff bags for fall when you RSVP and subscribe to DailyCandy. DailyCandy is also adding food & fun through their “DailyCandy Deals Takes Soho” event running in tandem from 12pm-9pm throughout the neighborhood.

About OO.com and Next Jump

Next Jump over the last 17 years built the most advanced points and loyalty technology in the market. This technology is currently used by over 90,000 clients which include Hilton, Dell, MasterCard and 70% of the F1000 reaching in excess of 100 million users. The Company has an ambitious goal of putting the loyalty back into loyalty programs leveraging their technology platform. Next Jump’s WOWPoints is one of the fastest growing virtual currencies due to its cash-like value and flexibility. Consumers are able to earn and burn WOWPoints through OO.com where shopping any other way is pointless. Next Jump was founded by Charlie Kim, and is based in New York City with regional offices in Boston, San Francisco and London.

About DailyCandy:

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