Smartphones may be shoppers’ preferred device for browsing, but when it comes time to buy, a new study from Ability Commerce indicates consumers are more likely to purchase when using a tablet.
The data came from three major e-retailer clients of Ability, an eCommerce software provider.
“In one instance, consumers using iPads accounted for 55.6% of a retailer’s mobile commerce revenue over a 30-day period, but iPad users generated only 13% of mobile visits,” states Internet Retailer of the report.
“With another retailer, iPad traffic comprised 21% of mobile visits but 51% of its m-commerce revenue. The most dramatic example is the third retailer, with 50% of mobile traffic and 97% of mobile revenue stemming from iPads. Ability did not identify the retailers.”
The tablet market is where more conversation occur, declares Ability Commence marketing manager Jennifer Tonisson.
“What retailers should do is see what devices consumers are using to shop on their sites and see what their sites look like on those devices,” Tonisson says.
Click here to read more background on the study.
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