Earlier this year the mobile payments business shifted into a higher gear with the formation of Isis and the immediate success of the Starbucks mobile payment system, which proves that a “single brand” approach can work spectacularly.
In the spring the mobile wallet segment heated up with the launch of Google Wallet, aimed at local advertising, with a strategy shift by Isis towards a platform approach. All year, the terminal segment also got a boost from Square’s stunning success.
The second Mobile Payments Conference in New York will grow to feature a fuller look at wallet business models and transaction models, with additional attention to retailer strategies that have become more public, as well as a deeper look at the retail terminal perspective, now that some leaders now will strive to achieve a critical mass of users. (More information)
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