BI on the Future of Mobile: 50 Must-See Slides

Business Insider has fifty slides on the future of mobile that offer a shocking glimpse at the industry’s rapidly changing shape.

All of the information provided by BI CEO Henry Blodget and analysts Pascal-Emmanuel Gobry and Alex Cocotas is crucial for any payments company investing in mobile. But here are a few of the more nuanced points that really struck us:

– The speed of adoption. BI notes that it took AOL nine years to reach a million users. For Facebook, the process took nine months. Clearly, the time needed to ignite has been dwindling rapidly.

But the latest entry into the platform-igniting record books made our jaws drop: it’s called Draw Something, a new game for mobile devices that more or less brings Pictionary to iOS and Android users. The company behind Draw Something is OMGPOP — yes, that OMGPOP, the one that Zynga just bought for nearly $200 million.

That said, it’s not the price point that makes our jaws drop. Check this: what took AOL nine years and Facebook nine months, Draw Something achieved in nine days. Wow.

– The possible outcomes. The BI team does a really good job of summing up where the mobile scene is likely to end up in the short term. The key players: Android, Microsoft, HTML5 developers, and — you guessed it — Apple. It’ll be an exciting race to witness.

– The growth right now. No need for projection in this conversation: rapid changes to the way consumers do computing are already happening. Key example: smartphone and tablet sales are already outpacing personal computer sales.

The entire deck is worth a look. It’s available here.


Latest Insights: 

Facebook is a giant in the ad game, with 2.3 billion active monthly users and $16.6 billion in quarterly advertising revenue. However, its omnipresence makes it a honeypot for fraudsters. In this month’s Digital Fraud Report, PYMNTS talks with Rob Leathern, Facebook’s director of product management, on how the site deploys automated systems and thorough advertiser vetting to close the lid on fraudster attempts.

Click to comment


To Top