Online retailers have traditionally relied on their online nature to provide their edge – a good product at prices high street retailers cannot provide. At the same time that many of those high street retailers seek to expand their brand online a handful of French online retailers is doing exactly the opposite.
The rise of the onni-channel consumer is forcing both online and high street retailers to cover as many shopping channels as possible. French giant e-retailers like LDLC, Pixmania and Bazarchic are drafting plans to open traditional brick and mortar shops or to ally themselves with traditional distributors. These veterans of e-commerce in France are trying to get rid of their image of “cheap deals” retailers and move to a more sophisticated – and expensive – approach in order to raise their revenue.
According to French e-commerce specialist eCommerce Magazine soon all online retailers will need to adapt their strategy to the changing omni-channel consumer.
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