The private sector has morphed the word “loyalty” into something that has nothing to do with loyalty. This, says MPD’s Thad Peterson, is a problem. In “Redefining Loyalty,” Peterson argues that businesses need to focus on changing customer behavior through rewards and incentives because that’s real what it’s all about.
Click here to download “Redefining Loyalty,” which replaces and replenishes the definition of “loyalty” used in most corporate settings today.
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