The number of consumers receiving coupons via mobile devices is expected to rise by 30% next year to more than 500 million people, a new report from Juniper Research has found.
Integration of mobile couponing platforms with social networks and Apple’s Passbook are some of the main reasons behind the predicted explosion of mobile coupons in 2013.
However, Juniper’s researchers warn against retailer’s reluctance to update POS terminals, which might hamper the full development of mobile couponing. As report author Dr Windsor Holden pointed out, “POS terminals can have a lifespan of a decade or more, so understandably retailers are wary about disrupting the terminal lifecycle and investing in new technology – whether NFC or barcode scanner – without being able to demonstrate a clear return on that investment.”
In the UK mobile couponing is proving extremely popular, as the use of vouchers and special offers is no longer seen as a “cheapskate” attitude but a smart move. Newcomer Shopitize has been multiplying its Read the full story here. offers after a very successful trial.
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