Popularity Is King On Facebook

A Social Media benchmark Study conducted by eDigital Research reveals UK retail brands are achieving popularity growth on Facebook.

A ranking recently posted on Internet Retailer shows the 10 most liked UK retail brands, their number of Likes at the end of May as well as month over month percentage increase:

• Topshop, No. 65, 2.36 million, 2%

 

• ASOS, No. 39, 1.74 million, 2%

 

• New Look, No. 160, 1.68 million, 2%

 

• River Island, No. 98, 1.26 million, 1%

 

• Urban Outfitters, No. 152, 1.14 million, 3%

 

• Next, No. 15, 1.04 million, 5%

 

• Tesco, No. 3, 759,419, 10%

 

• Net-A-Porter, No. 280, 758,125, 3%

 

• Marks & Spencer, No. 19, 738,611, 9%

 

• La Senza, 641,551, 3%

 

Within this same time period, May 2012, comScore looked at internet usage in Europe and revealed that women accounted for the majority of time spent on multiple online Retail subcategories such as Fragrances/Cosmetics (71 percent share), Apparel (67 percent) and Department Stores (65 percent).

The study reveals that Tumblr has the highest concentration of usage amongst female consumers: 69 percent of all time spent on site. German Otto Gruppe came in a very close second with 68.8 percent and Groupon positioned itself in the top three with 61.7 percent. The top 10 sites are listed in Forth Source.