Target’s Social Commerce Success: Adds 1.3M Facebook Fans In April

By  |  June 3, 2012
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Target added 1.3 million Facebook fans in April, Internet Retailer notes, making it the sixth-most popular retailer on the popular social network. 

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    The report credits Target’s campaign built around “National Princess Week” as one of the month’s major growth contributors. “Throughout that week, Target posted a number of events and products related to the promotion and nearly every one generated high volumes of engagement,” Internet Retailer says. 

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