comScore: Europe’s Mobile Retail Audience Surges By 43 Percent

The number of European consumers who utilize mobile retail platforms has grown by 43 percent over the past year, a new comScore report found on October 21.

The study further uncovered that one out of every seven European smartphone users now engages in mobile purchasing. Twenty percent of mobile users in Europe accessed mobile-optimized websites to view products.

To learn more, read the full report from comScore here.

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