Imagine you’re in a shop; you’re looking at different cameras but there’s not enough information to decide which one to get. You decide go online to compare them. Your search takes you to Amazon, where you find a lot more cameras, a lot of them cheaper. Welcome to the age of the connected shopper, where a lot of the in-store experience is actually spent online, on your mobile device.
With the connected shopper in mind, Google has just announced the expansion of its Google Shopping product listing ads to smartphone users around the globe. “When a user enters a shopping-related search, a commercial format that displays products in a single unit may appear above organic search results. This ad unit is labeled as a ‘Sponsored’ and displays rich product images, prices, retailers, and more,” explains Google’s Erica Sievert, Product Marketing Manager, Google Shopping, in a blog post.
When a shopper is in-store, or anywhere else, researching a product online, this is what they will see:
By clicking on any of the items on the left, the user can choose to find out more or to shop directly on Google Shopping, where they will be able to look at a variety of products and retailers.
The expansion of the Google Shopping product listing to smartphones is part of Google’s efforts to help advertisers reach customers in a multi-channel world, through enhanced campaigns.
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