Staples announced its acqusition of Runa, a California-based e-commerce personalization startup, on Wedneday, according to a VentureBeat report. Financial details were not disclosed.
Runa tracks website activity of site visitors and customers, creating a profile and using the data to predict the best ads or promotions to show in real time to customers.
For more on Staples’ acquisition of Runa, click here.
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