Urban Airship’s Mobile Wallet Lifts Off

Mobile marketing provider Urban Airship has launched a cross-platform way solution allowing for businesses to better manage mobile wallet campaigns across multiple platforms, VentureBeat reports.

Called Wallet Studio, the new offering aims to appeal to brands that are looking to push relevant deals and discounts to consumers. The media outlet says the company’s foray into digital wallets is a natural extension of its traditional push messaging initiatives.

Read the full report here