Loyalty & Rewards

Amazon Ramps Up Sunday Delivery While Facing Increased Shipping Costs

Fresh off of the latest rankings that place them at the absolute top of the e-commerce food chain, such that their annual sales out-stripe those of their next ten competitors combined, Amazon is not sitting on it laurels, and is instead pushing forward with its Sunday delivery service. Sunday delivery launched in New York and Los Angeles late last year, and has since spread to 15 cities/metro-areas nationwide.

Now consumers in: Austin, Cincinnati, College Station (Tx), Columbus, Dallas, Houston, Indianapolis, Lexington, (Ky), Louisville, New Orleans, Oklahoma City, Philadelphia, San Antonio, Shreveport, and Waco (Tx) will have the option of ordering goods as late as a Friday afternoon and having them delivered, by the USPS, by Sunday. This is especially useful to Prime members, who have two have two-day deliver included standard under their $99 annual fee, according to Amazon.  

"So far, the most common items delivered on Sunday include baby supplies such as newborn apparel, books and toys — Sunday delivery is clearly crossing errands off the weekend to-do list,” said Mike Roth, Amazon’s vice president of North America operations, in a news release announcing the expansion. “We know our Amazon customers love the convenience of everyday delivery, and we’re excited to be offering Sunday delivery in more cities across the U.S.”

Amazon's expansion into Sunday delivery with the USPS comes as the e-retailer is facing Federal Express will change it's shipping costs to include "dimensional weight pricing” on all ground shipments effective January 1. This could cost retailers like Amazon, who are not known for their efficient packaging methods, significantly as FedEx uses not just the weight, but physical dimensions of a package to determine shipping costs. It is not known at this time if UPS will follow suit in reconfiguring their pricing structure, reports Forbes.  

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