Merchant Innovation

eBay's Ultra-Personal Shopping Experience

eBay users who double as Pinterest enthusiasts may find themselves briefly confused as to whether they've clicked the right book mark when navigating to the eCommerce site on their tablet or smartphone.  eBay has redesigned its mobile app of iOS and Android, with and eye toward creating a more personalized feel for mobile shoppers.

The center-piece of the new update is the "My Feed" section which allows users to post images of items that they want to their home screen.  The new version of the app will also allow users to list items for sale, browse through daily specials and respond to offer on items that they have posted.

The newly designed eBay experience can already be accessed on Desktop browsers, but is not quite live yet for smartphones and tablets.

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