Mobile Commerce

Finnish Burger Chain Moves To Online Payments

Ready to order that cheeseburger through your phone? The Finland-based burger company Hesburger can now offer its customers that solution. In November 2013, Hesburger signed an agreement with Seamless, which developed the mobile wallet SEQR.

According to a Seamless press release, there are 280 Hesburger restaurants in Finland and SEQR is being launched in 120 of their own restaurants run by Burger In-Oy. The company’s goal is to have the mobile wallet rolled out to all franchise restaurants by the end of the year.

Hesburger executive vice president Jari Vuoti said in a statement that SEQR offers a “versatile and true tested” mobile solution.

“We are continuously looking for ways to expedite and further enhance our customers Hesburger experience, he said. “When choosing the partner for mobile payments, we wanted to work with the industry leader. In addition to mobile payments we wanted to include our Bonusklubi loyalty program into one app as well as inform our customers on our offers with it.”

Seamless CEO Peter Fredell was also excited about the partnership, saying in a statement that Hesburger is one of Finland’s most respected brands. According to Fredell, one of the major goals of his company is to offer a complete solution to Hesburger, which also helps Seamless expand internationally. By creating one app through SEQR, Seamless has become “a natural part of the shopping experience with payment, offers and connection to loyalty programs.”

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