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Groupon Trying To Be Seen As Online Marketplace

Deal-of-the-day website Groupon revamped its U.K. website in an effort to be seen as more of an online marketplace, according to The Guardian.

Groupon wants to get savvy shoppers to regularly browse deals and not just respond to E-mail offers, company executives told the news source. Specifically, the organizations hopes to move away from “run of the mill teeth-whitening and massage” offers.

“The number and variety of deals have grown rapidly,” Tamer Tamar, senior vice president of Groupon’s European division, told The Guardian. Tamar added that Groupon has added more non-traditional deals, such as after-hours tours of the Harry Potter sets at Warner Bros studios in Leavesden, Hertfordshire, and Starbucks discount vouchers.

“The more deals you have, the more you sell,” Tamar said. “Until this quarter, we had a decline in the number of customers coming to our site. This is the first time in six months that we have started seeing growth in active customers.”

Groupon has also adjusted its website layout, which is supposed to make it easier to browse through the various deals, according to the company. The company also updated its iPhone and Android apps – they now include a tab that allows customers to see available deals nearby.

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PYMNTS STUDY: THE CROSS-BORDER MERCHANT FRICTION INDEX – JUNE 2020

The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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