According to a study released by ecommerce software company Hybris, in conjunction with Econsultancy, it was determined that B2B ecommerce in Australian and New Zealand is lagging behind B2C and the rest of the world. The research report, the ‘State of Ecommerce in Australia and New Zealand’ revealed “less than half (47%) of B2B organizations surveyed plan to increase their investment in ecommerce technology in the next 12 months, compared to around two-thirds of organizations that focus solely on B2C”.
The report found that there is some resistance to ecommerce in the area. In the B2B field, according to research referenced in the report, only 10% of manufacturing and wholesale distribution businesses have transactional websites.
According to Marketingmag.com.au “We hear so much about B2C commerce but there is a huge opportunity for businesses to use ecommerce to get closer to their customers. This is the first report of its kind which shows there is so much potential for companies to use B2B commerce in Australia and New Zealand to increase competitiveness and improve the bottom line,” says Graham Jackson, senior vice president for Asia-Pacific and Japan at Hybris.
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