Pizza Hut is making it easier for customers who can’t make up their minds about what to order by offering up a tech-savvy tablet-based menu that relies on eye movements to create the perfect pie.
The menu first syncs a customer’s eye movements to their tablet by asking the consumer to follow a moving Pizza Hut logo on the screen. Then, the screen displays images of the most popular ingredients.
Pizza Hut noted in a recent press release that there are 4,896 possible combinations and within 2.5 seconds the “Subconscious Menu” reveals the customer’s pizza based on the ingredients he or she stared at the longest.
The new mind-reading menu is currently being tested in the United Kingdom on select journalists and customers, with which the company reports a 98% success rate.
Pizza Hut also notes that if customer doesn’t want a suggested pie generated by the menu, they can start the process over again or simply order the traditional way.
Tobii Technology, a Swedish company that specializes in eye-tracking technology, created the software and hardware that powers the menu.
Pizza Hut head of marketing Kathryn Austin said, “We love to excite and innovate. This year we’ve redesigned restaurants up and down the country and launched a brand new menu with lots of tasty new options. But we don’t just want to stop there.”