Amazon Devices Holiday Weekend Sales Grow Threefold

Amazon hasn't always had success with its device launches (see: Fire Phone), but this holiday season just might be Amazon's year of the hot-selling device.

Of course, in true Amazon fashion, the eCommerce giant didn't release actual sales figures. But it did boast in a release yesterday (Dec. 1) that the number of Amazon devices sold over the holiday sales weekend was up three times from the previous year.

With "millions of devices sold," Amazon remained vague on just how many devices were purchased by consumers. Amazon also has a lot more devices on the market to sell this year. For example, the Amazon Echo was launched in late 2014 but really came into the market in 2015. That alone could give Amazon a device sales boost.

“We’re excited that millions of customers will be opening new Amazon devices this holiday season. This has already been the biggest holiday shopping season for Amazon devices, and we’re energized by the year-over-year growth for all of our product categories,” said Dave Limp, senior vice president of Amazon devices. “With a sub-$50 price point for one or $250 for a six pack, we’ve reached a tipping point with Fire — it is our fastest-selling tablet ever. We’ve already built millions, and we’re ramping up production to build millions more.”

In terms of how well Amazon's devices are selling, some of the specific figures can only be speculated on. But Amazon did release that its Amazon Fire TV sold six times more than last year. Amazon has also gotten much heavier into its media focus this year (and picked up a few Emmys for its original series), so that could be a motivating factor for consumers to buy into Amazon Fire TV this year.

Fire tablet sales were also strong, according to Amazon, which said that "millions" were sold. And across all $100+ products available, Amazon Echo was the top seller this year. From July through October, Amazon claims that Fire TV has been the number one streaming media player in the U.S., across all retailers.



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