Mobile Commerce

Android Launches Red Carpet-Style Mobile Payments Contest

To celebrate the U.S. release of Android Pay, Google is playing some spy games.

The company announced yesterday (Sept. 28) that it is holding a promotional contest around its mobile wallet — which last week became available for use in the United States — called “Tap to the Red Carpet,” the winner of which (along with three friends) will be awarded a VIP trip to Mexico City that includes four tickets to the premiere of the new James Bond film “Spectre.”

A company press release explains that to qualify Android Pay users merely have to use the service to tap and pay at any of the over 1 million U.S. locations where it is accepted between Sept. 28 and Oct. 15, 2015. Contestants are able to earn one entry with every day of use of the mobile wallet, with a maximum of 18 entries allowed during the promotional period. The grand prize winner will be selected by random drawing on Oct. 19, 2015.

As noted upon the service’s U.S. release, Android Pay is compatible with all NFC (or HCE) enabled devices using any OS released since KitKat. Google officials previously confirmed to PYMNTS that the mobile wallet is compatible with roughly 70 percent of the Android phones currently in the U.S. Android Pay launched with the support of all of the major card networks — American Express, Visa, MasterCard and Discover — as well as many of the top issuers — Bank of America, Capital One, Navy Federal Credit Union, PNC, Regions Bank, USAA and U.S. Bank.

Interested parties in the “Tap to the Red Carpet” contest are guided by the aformentioned release to visit the the official promotional page of the contest, as well as directed to download Android Pay on Google Play.

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The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.